Post by account_disabled on Nov 23, 2023 6:18:22 GMT
It is worth planning it properly and preparing for possible problems and surprises. Below is a checklist of what is worth paying attention to before the final switch to GA General checklist after migrating to Google Analytics Compare reports Check the reports you currently use, e.g. in Looker Studio. Is switching the data source from UA to GA enough? Do you need to build a new report? Or should we go a step further and build a data warehouse? Will you use historical data? Should new reports be built? Compare UA vs GA data. Check key metrics such as users, sessions, conversions and revenue. The data in GA will be different, but check whether these deviations are at an acceptable level target around.
In some cases, conversions in GA differ significantly from those in UA. Analyze whether the deviations are natural or result from implementation errors. Consolidate conversions Compare conversion points in UA and GA. Make sure all user journeys that lead to conversions are Email Marketing List tracked and recorded properly. Check the conversion paths and parameters recommended by Google and Cube Group. If you have already implemented it, compare attribution models.
UA assigns conversions in a different way than GA and the differences are natural. Check conversions at the level of traffic sources, campaigns and keywords. Mutual integration. Check if your ad platform data is available in GA and check if you see the correct GA data in your advertising tools? API. If you have custom tools that connect to UA APIs, map your UA API data to the GA API when migrating. Some metrics are named differently and some are missing. Verify this before final surge. Check that GA does not truncate data passed in the URL. GA has a limit of characters. Characters above this value are removed.
In some cases, conversions in GA differ significantly from those in UA. Analyze whether the deviations are natural or result from implementation errors. Consolidate conversions Compare conversion points in UA and GA. Make sure all user journeys that lead to conversions are Email Marketing List tracked and recorded properly. Check the conversion paths and parameters recommended by Google and Cube Group. If you have already implemented it, compare attribution models.
UA assigns conversions in a different way than GA and the differences are natural. Check conversions at the level of traffic sources, campaigns and keywords. Mutual integration. Check if your ad platform data is available in GA and check if you see the correct GA data in your advertising tools? API. If you have custom tools that connect to UA APIs, map your UA API data to the GA API when migrating. Some metrics are named differently and some are missing. Verify this before final surge. Check that GA does not truncate data passed in the URL. GA has a limit of characters. Characters above this value are removed.