Post by nadinenadine on Mar 6, 2024 9:56:41 GMT
The blog is now dead. This is what many of the customers we have spoken to in recent months think. The truth is that when we propose an editorial strategy for an institutional website, a showcase site or an e-commerce, we do not always refer only and exclusively to the blog. In a broader sense, we are referring to new content that should be inserted into the site based on an editorial plan and a predefined keyword analysis . This is one of the SEO techniques that we propose most often, not only because we are able to take care of writing the articles (or contents) internally but above all because it works. Defining an editorial plan structured according to the Topic cluster model , a particular information architecture that develops the main arguments and related topics as in the following image, is the best way to meet the correct target audience. Topic Cluster Model What does the user want to know? What does he need? What are his doubts? How do you search for our products and services online? How are our competitors performing? Only by answering these questions will we be able to create interesting, unique content that will lead the user to browse our website.
And artificial intelligence for writing editorial texts? We know well that today there are many online tools that allow you to quickly obtain quality texts to include in your blog articles or as content on your website pages. However, we must certainly consider several factors: these tools can be used by anyone; the texts generated must necessarily be reworked and revised. This also happens in terms of internal Loan Phone Number List link building, image insertion and external links, based on the SEO strategy we are working on. We certainly cannot say that these tools do not help us, far from it. We must evolve and change our way of working following technology, following digital change, without being scared but on the contrary adapting and always getting the best out of it. Let's see together the results of an editorial strategy applied to a website for about 8 years (when artificial intelligence had not yet taken over and textual contents were written entirely by us SEO Copywriters).
The Stosa Cucine case: editorial strategy for a website Among our most loyal customers is Stosa Cucine, Italian leader in the production of kitchens. For Stosa we thought of this strategy, together with a Local SEO activity that would push the store locator. What are the objectives and KPIs requested by the customer? increase in organic site traffic; increase in positioning; lead generation (on the main website and Store Locator retailers); download kitchen catalogues; brand awareness. After approximately 8 years of activity, based on an accurate editorial strategy , the results we have obtained have been, and continue to be, truly exciting. The keywords positioned compared to the start of the activities are visibly improved with an increase of + 30% since the start of the activities with an increase of + 52% in the last year , when the publication activities were intensified.
And artificial intelligence for writing editorial texts? We know well that today there are many online tools that allow you to quickly obtain quality texts to include in your blog articles or as content on your website pages. However, we must certainly consider several factors: these tools can be used by anyone; the texts generated must necessarily be reworked and revised. This also happens in terms of internal Loan Phone Number List link building, image insertion and external links, based on the SEO strategy we are working on. We certainly cannot say that these tools do not help us, far from it. We must evolve and change our way of working following technology, following digital change, without being scared but on the contrary adapting and always getting the best out of it. Let's see together the results of an editorial strategy applied to a website for about 8 years (when artificial intelligence had not yet taken over and textual contents were written entirely by us SEO Copywriters).
The Stosa Cucine case: editorial strategy for a website Among our most loyal customers is Stosa Cucine, Italian leader in the production of kitchens. For Stosa we thought of this strategy, together with a Local SEO activity that would push the store locator. What are the objectives and KPIs requested by the customer? increase in organic site traffic; increase in positioning; lead generation (on the main website and Store Locator retailers); download kitchen catalogues; brand awareness. After approximately 8 years of activity, based on an accurate editorial strategy , the results we have obtained have been, and continue to be, truly exciting. The keywords positioned compared to the start of the activities are visibly improved with an increase of + 30% since the start of the activities with an increase of + 52% in the last year , when the publication activities were intensified.