Post by ridoy03 on May 18, 2024 7:17:12 GMT
They choose places where they can buy everything at once, saving their precious time. According to a Retail Dive survey , Gen X has a high level of brand loyalty. This is different from the next generations, for whom the buyer's opinion is more important than the brand. In addition, they have high requirements for online security. Adobe research shows that one in three Gen Xers do not trust any social networks. Gen Y (1981-1996) (Millennial) The main events that influenced their development were postmodernism and the explosion of digital technologies, mainly the spread of the Internet and mobile communications. Millennials combine civic and social responsibility with cynicism and lack of ambition.
For them, satisfaction with the present is important, so they are more likely Cuba Email List to choose a stable job rather than climbing the career ladder for many years. Nearly two-thirds (64%) of Millennials say they would rather make $40,000 a year at a job they love than $100,000 a year at a job they consider boring (sourced from Management Research at Brookings ) Millennials are information savvy. They are excellent at searching and finding the information they need, so their is much lower than in previous generations. This explains the attention and trust given to the advice and recommendations of friends, bloggers and ordinary netizens. Advertisements that can attract Millennial interest should not sell but simply entertain them.
And of course, Millennials are the largest and most active generation of online shoppers. Generation Z (1996-2014) (Gen Z/Zoomer) The Internet, smartphones and social networks have the biggest impact on their development. Zoomer does not like reading text, preferring photo and video formats. Gen Z has witnessed the rapid development of high technologies, one of their main idols is Elon Musk . They are aware of the differences between career opportunities in IT and traditional employment fields, which affects their career guidance. The technology industry is currently thriving and today more and more companies tend to hire IT staff. Take TikTok for example. 69% of the platform's users are between 13 and 24 years old. A few years ago, only Chinese teenagers knew about this app, and today, in 2021, it is the most downloaded app in the world.
For them, satisfaction with the present is important, so they are more likely Cuba Email List to choose a stable job rather than climbing the career ladder for many years. Nearly two-thirds (64%) of Millennials say they would rather make $40,000 a year at a job they love than $100,000 a year at a job they consider boring (sourced from Management Research at Brookings ) Millennials are information savvy. They are excellent at searching and finding the information they need, so their is much lower than in previous generations. This explains the attention and trust given to the advice and recommendations of friends, bloggers and ordinary netizens. Advertisements that can attract Millennial interest should not sell but simply entertain them.
And of course, Millennials are the largest and most active generation of online shoppers. Generation Z (1996-2014) (Gen Z/Zoomer) The Internet, smartphones and social networks have the biggest impact on their development. Zoomer does not like reading text, preferring photo and video formats. Gen Z has witnessed the rapid development of high technologies, one of their main idols is Elon Musk . They are aware of the differences between career opportunities in IT and traditional employment fields, which affects their career guidance. The technology industry is currently thriving and today more and more companies tend to hire IT staff. Take TikTok for example. 69% of the platform's users are between 13 and 24 years old. A few years ago, only Chinese teenagers knew about this app, and today, in 2021, it is the most downloaded app in the world.